What Is Banner Blindness? As the internet has expanded over the last twenty years or so, Marketing departments have increasingly seen the web as a sound platform for advertising. But recently, people have been asking whether or not it actually sends qualifies traffic and, even more importantly, does it send any potential customers at all! [...]

Posted By Jack Davis One could be forgiven for thinking that talking about the use of colour in marketing materials and its effect on human psychology would be something that is relatively easy to document. However, because colours are in fact wavelengths of energy they are a physical force and therefore quite capable of producing [...]

Posted By Jack Davis The study of Consumer Psychology (or Consumer Behaviour) is a very vast subject which many small businesses believe doesn’t apply to them. They see all the amazing scientific studies and practical methods adopted by corporations but the very core of the subject is something that every single one of us can [...]